Having A Franchise International Malaysia Exhibition Trip

I went to the Franchise International Malaysia (FIM) Exhibition on 6 July 2012 at Putra World Trade Centre (PWTC).

The above photo was showing I was standing in front of the billboard which placed at front entrance there.

This above photo was showing the detail information that i get from other brands and my visitor pass.

The above photo was showing Each A Cup information that i get from the exhibition.

I also meet the franchisor and had a short interview with him. I don't have any video,audio record and photo because I am not allowed to do that.


Below is some of the questions that i asked him:

1. Did Each A Cup's Product selling similar with your competitor liked Chat time?No, Our product totally different than Chat time, the tea leaf that we used was freshly and high grade than others.
2. Did your product meet the customer needs?
Yes, because we also got do survey on our customers and also got came out with new favor that reached customers needs.
3. How much have to pay if want to open a franchise start-up cost?
It is about RM 250,000 -  RM 300,000
4. What type of marketing strategy that Each A Cup used?
Sorry, we can't provide this answer because this is more secret and we would provide if you are going to join for member or opportunity to open your own franchise.
5. Did Each A Cup also popular in other country?
Of course yes, because Each A Cup originate from Taiwan then Singapore after that comes to Malaysia. Each A Cup started in Malaysia since 2009.
6. How many franchise outlets that Each A Cup have?
I think approximately 100 outlets in Malaysia.
7. How much the royalty fee (%) that need to pay?
About 1% to 7%.
8. How long the term of the franchise agreement? Is that needed to renew?
3 - 5 year and also need to renew.
9. What is your company's current financial status?
Sorry, we also can't provide this answer because this is also consider secret information for our company.
10. Did franchisees faced any risk in the market?
I think depend how they take care and solve the problem and when u started your own business I sure you may have some risks. But Each A cup has lower risks and we also provide the trainings from experienced franchisor.


After interviewing the franchisor, he also got give me their brochures and there are more information of their company that we can apply in our assignment report. He also asked me to find out more information in their websites. I also very thankful to him although it is a short interview that we have.

What is Franchising ?

Introduction To Franchising
Franchising is growing in popularity. In 2007 (the most recent year statistics are available), nearly 766,000 franchise outlets were operating in the U.S. 

History
The word “franchise” comes from an old dialect of French and means privilege or freedom.Many of the most popular franchises, including KFC (1952), McDonald’s (1955), and H&R Block (1958) started as early as the 1950s.  
Franchising Means
Franchising is a form of business organization in which a firm that already has a successful product or service (franchisor) licenses its trademark and method of doing business to another business or individual (franchisee) in exchange for a franchise fee and an ongoing royalty payment. Some franchisors are established firms (like McDonald’s) while others are first-time enterprises being launched by entrepreneurs.A system in which semi-independent business owners (franchisees) pay fees and royalties to a parent company (franchiser) in return for the right to become identified with its trademark, to sell its products or services, and often to use its business format and system.
Franchising Relationship

Lecture class & Discussion

I attend Mr.Stephen Ong lecture on 8 June 2012 when he are briefing us the 4P of franchising and the business format. We also doing discussion after lecture.

 

 

 

Franchise International Malaysia 2012

Lecture Study Tour: Friday, 6 July at 10am, PWTC

The Lecture session for Friday 6 July 10am-12 noon will be at the Franchise International Malaysia Exhibition, Putra World Trade Centre.

FRANCHISE INTERNATIONAL MALAYSIA 
2012 (FIM2012)             

The Southeast Asia’s Largest Franchise Exhibition & Conference

6^th July – 8^th July 2011, Putra World Trade Centre (PWTC), Kuala Lumpur.

Transforming Economy : The Franchising Way  

FIM2012 is the largest annual franchising exhibition and conference in Southeast Asia and the only franchise event officially sanctioned by the Ministry of Domestic Trade, Co-Operatives & Consumerism (MDTCC) and Malaysian Franchise Association (MFA).

Attaining its 19th year pinnacle with proven organizing track records, the FIM is a melting pot of local and international franchise players into a world full of opportunities. It will assemble main players in the franchise sector from all around the world to discuss current franchise issues and focusing franchise as a key strategy in developing entrepreneurship in Malaysia especially in retail and service sectors. This is the perfect venue to launch new franchise system, appoint master franchisees, and identify potential local franchisees, matchmaking and networking functions.

Malaysia is one of the regional fastest growing franchise markets. With invaluable support from Malaysian government, top franchisors and key financial institution, FIM2012 promises to be the premier event for continuing successful development of the franchise industry in Malaysia as well as Southeast Asia region. Therefore, take this advantage to expand your business opportunities at FIM2012. 

You can get further information at http://mfa.org.my/fim2012/

Each A Cup’s Term and Conditions of Franchise Contract

Franchise

For those wish to become boss but worried about failing with owns business idea, franchising is what you seeking for. Franchising offers you to become a business owner with low cost low risks while systems and services are provided which aids you to become even better business owner.

Each A Cup is one of the largest and most successful bubble tea franchise operations in Singapore & Malaysia. Their experience with outlets around the Asia region provides you with the assurance that their products are proven and well-supported.  

At Each-a-cup, they are always seeking in quality improvement, creating new ideas and enhancing customer service. With their strong-shared commitment to creating healthy ranges of bubble tea, their franchisees will continue share rewarding careers while making a totally difference to the people in their communities support.

Each A Cup is still expanding franchise network in Singapore and worldwide passively, and currently seeking for compatible partners to be part of business growth. For interested like-minded partners and experienced partner feel free to apply partnership with Each A Cup through email or fill in enquiry form. For any further franchise related questions, please contact Each A Cup director Mr. Michael Chua at 9816-3863. 


Each A Cup - 8 Easy Steps To Start Franchise Business
First, you can online enquiry and filled up the application form from Internet. After that, you need to meet with the business team then finding location and do evaluation on it. After that, you can make booking for down payment, then signing the Each A Cup’s franchise agreement and make settlement of full payment. Later, they will do renovation of your shop and you need to attend the training with some few test. After that, you can prepare for setup and soft launch. Finally your each A Cup franchise outlets will be grand opening.

Upfront (Standard Concept)

Licensing fee                        : RM 30K

Equipments fee            : RM 25K

Renovation fee            : >RM50K

Startup Kit fee                        : RM 8K

Loyalty fee (%)            : 1 – 7 %

Others legal fee            : RM 30K

Rental & Tenancy fee            : >RM 150K

Running Cost

The material cost is not included, all material has to purchase from EAC. All the deposits and monthly rental required by complex bear by the Licensee. There also need to pay for monthly fee.

Each A Cup Business Package

The Licensing package has included Licensing Fee, Machinery & Equipments Fee, Renovation Fee, Startup Kit Fee; Loyalty Fee by percentage, Agreement Legal Fee, Halal Certificate Application and Rental & Tenancy related Deposit is to be borne by Licensee.

Besides that, they also will provide free training, free consultancy, free advertising material for opening and free internet media advertising (Facebook, Youtube, Twitter, Blog and website) if you start a franchise business of Each A Cup.

Each A Cup Corporate Identity System

Each A Cup is having their own corporate identity system for the franchisee and they also will provide marketing tools, uniform sets, table menu and gifts that designed by Each A Cup main company for all the franchisee. The marketing tools, uniform sets, table menu and gifts that provided are needed to pay for it. Sometimes, there is having new products released or company changing new design of corporate identity then the franchisees also need to follow company brand regulations. 

Terms and conditions of franchise (Singapore)

Applicants for franchisor in Singapore are required to sign a 5 years agreement. Renew can be apply after the agreement end. Fees per franchise outlet will be around S$30,000. No royalties will be charged, but can be apply for A&P fees. Assistant and support that provided are:

•       Site searching and selection

•       Vetting of Layout, design & renovation

•       Know-how & a 10 days comprehensive training program for the Operations team

•       On-going support that includes outlet visits from us

Terms and conditions of franchise (International)

Overseas applicants will sign a 12 years franchise agreement with an option to renew. Franchise fees start from $100,000 & there is a royalty of 3% quarterly. We assist and support all our international franchisees with:

•       Designs CD - Various existing design for Menu, shop designs & plans, and drink pictures will be given to you for your own customization, subject to our approval.

•       Ingredients are imported and turn at wholesale prices

•       Know-how & a 10 days comprehensive training program for the Operations team in Singapore. We will also visit your outlets approximately 5 days before your operations start, & many more!

Story of Each a cup, Mission & Vision

 

Story


  A home grown Singapore brand, Each-a-cup products originate from Taiwan (trading initially underHealthy2000 & awarded the "Gold Medalist" by the Taiwan Consumer Association). Since 1999, in the face of fierce competition, we are one of the few established bubble tea brands that stands humbly & flourish with the support of our regulars.

It all started out during Singapore’s first ever bubble tea culture boom, with Chairman Michael Chua and two other founders opening our first store at The Centrepoint along Orchard Road, the most popular shopping belt in Singapore. They have never looked back since & years of development have brought us to become a well known bubble tea brand in Singapore as well as Malaysia, with further international ambitions. We specialize in a large variety of Fresh Tea, Ice Blended, Smoothies, Yoghurt Drinks, Snow Shakes, Coffee & Creative Fresh Juices.

Being innovative & constantly creating new unique drinks with our Taiwanese Tea Consultants make us the brand of choice with young & mature consumers alike. Living up to our reputation of being the “Old guard” of bubble tea in Singapore, in year 2011, we have first launched the latest revolutionary concept of “Each-a-Brew” from Taiwan:

On-the-spot Freshly Brewed Tea per cup in 60 seconds 台湾正宗首创单杯现泡茶.

In this new era of bubble tea, as part of Each-a-brew drinks, we are glad to introduce our Flower Tea series, which is very popular in Taiwan & Hong Kong now due to its healthy contents.

Each of our outlet facade bears the modern and clean cut look unique to each locale, featuring authentic, healthy & quality beverages at reasonable prices. Using all natural and high quality fruit ingredients & tea imported from Taiwan, we brew our tea continuously during operation hours at a central kitchen by specialists, and subsequently deliver to the retail outlet that places the order. 

What makes us unique is that we use Quality Concentrated Fruit Juice for our various fruit flavours, and not Syrup. Sugar level for our tea can also be customized, from 0% all the way to 120%! Our customers can make better healthy choices that worth with: Our comprehensive menu of genuine tea, with as many as 50 different flavors and beyond, & pearls.

We strive to stay ahead always, making every effort to improve your beverage experience with Each A Cup.

Mission

To provide the natural, low fat, fresh high quality beverage to all consumer at affordable price.

Vision

To be the most popular, well known, brand in the market.

You can find more information on:

Each A Cup website: http://www.each-a-cup.com/
Each A Cup Facebook Fan Page: http://www.facebook.com/Each.a.Cup
Each A Cup Malaysia website: http://each-a-cup.com.my

Introduction

For the subject ABDM 4223 Entrepreneurship, I was assigned to choose a franchise and outlet for my individual assignment. So, I am choosing Each A Cup brand that located at G-31A GROUND FLOOR WANGSA WALK MALL NO 9 JALAN WANGSA PERDANA 1 BANDAR WANGSA MAJU 53300 KUALA LUMPUR and creating this blog for the purpose of assignment. 

“Success will not come to you if you do not work with it.”

I was studying at Tunku Abdul Rahman College, School of Social Science & Humanities Advance Diploma in Graphic Design. I came from Kota Bharu, Kelantan and my family owns an advertising company and sometime she works as part timer. As a smart thinker, I would like to improve her management skills in order to become a successful graphic designer. I currently taking this subject ABDM 4223 Entrepreneurship and doing the Individual Assignment - Franchising under supervision of Mr. Stephen Ong.

Name: Lee Her Shin (Windy)

Gender: Female

Age: 21

I.D.: 11WHA11067

Programme: AGD - D1