Story of Each a cup, Mission & Vision

 

Story


  A home grown Singapore brand, Each-a-cup products originate from Taiwan (trading initially underHealthy2000 & awarded the "Gold Medalist" by the Taiwan Consumer Association). Since 1999, in the face of fierce competition, we are one of the few established bubble tea brands that stands humbly & flourish with the support of our regulars.

It all started out during Singapore’s first ever bubble tea culture boom, with Chairman Michael Chua and two other founders opening our first store at The Centrepoint along Orchard Road, the most popular shopping belt in Singapore. They have never looked back since & years of development have brought us to become a well known bubble tea brand in Singapore as well as Malaysia, with further international ambitions. We specialize in a large variety of Fresh Tea, Ice Blended, Smoothies, Yoghurt Drinks, Snow Shakes, Coffee & Creative Fresh Juices.

Being innovative & constantly creating new unique drinks with our Taiwanese Tea Consultants make us the brand of choice with young & mature consumers alike. Living up to our reputation of being the “Old guard” of bubble tea in Singapore, in year 2011, we have first launched the latest revolutionary concept of “Each-a-Brew” from Taiwan:

On-the-spot Freshly Brewed Tea per cup in 60 seconds 台湾正宗首创单杯现泡茶.

In this new era of bubble tea, as part of Each-a-brew drinks, we are glad to introduce our Flower Tea series, which is very popular in Taiwan & Hong Kong now due to its healthy contents.

Each of our outlet facade bears the modern and clean cut look unique to each locale, featuring authentic, healthy & quality beverages at reasonable prices. Using all natural and high quality fruit ingredients & tea imported from Taiwan, we brew our tea continuously during operation hours at a central kitchen by specialists, and subsequently deliver to the retail outlet that places the order. 

What makes us unique is that we use Quality Concentrated Fruit Juice for our various fruit flavours, and not Syrup. Sugar level for our tea can also be customized, from 0% all the way to 120%! Our customers can make better healthy choices that worth with: Our comprehensive menu of genuine tea, with as many as 50 different flavors and beyond, & pearls.

We strive to stay ahead always, making every effort to improve your beverage experience with Each A Cup.

Mission

To provide the natural, low fat, fresh high quality beverage to all consumer at affordable price.

Vision

To be the most popular, well known, brand in the market.

You can find more information on:

Each A Cup website: http://www.each-a-cup.com/
Each A Cup Facebook Fan Page: http://www.facebook.com/Each.a.Cup
Each A Cup Malaysia website: http://each-a-cup.com.my