The above photo was showing I was standing in front of the billboard which placed at front entrance there.
This above photo was showing the detail information that i get from other brands and my visitor pass.
The above photo was showing Each A Cup information that i get from the exhibition.
Below is some of the questions that i asked him:
1. Did Each A Cup's Product selling similar with your competitor liked Chat time?No, Our product totally different than Chat time, the tea leaf that we used was freshly and high grade than others.
2. Did your product meet the customer needs?
Yes, because we also got do survey on our customers and also got came out with new favor that reached customers needs.
3. How much have to pay if want to open a franchise start-up cost?
It is about RM 250,000 - RM 300,000
4. What type of marketing strategy that Each A Cup used?
Sorry, we can't provide this answer because this is more secret and we would provide if you are going to join for member or opportunity to open your own franchise.
5. Did Each A Cup also popular in other country?
Of course yes, because Each A Cup originate from Taiwan then Singapore after that comes to Malaysia. Each A Cup started in Malaysia since 2009.
6. How many franchise outlets that Each A Cup have?
I think approximately 100 outlets in Malaysia.
7. How much the royalty fee (%) that need to pay?
About 1% to 7%.
8. How long the term of the franchise agreement? Is that needed to renew?
3 - 5 year and also need to renew.
9. What is your company's current financial status?
Sorry, we also can't provide this answer because this is also consider secret information for our company.
10. Did franchisees faced any risk in the market?
I think depend how they take care and solve the problem and when u started your own business I sure you may have some risks. But Each A cup has lower risks and we also provide the trainings from experienced franchisor.
After interviewing the franchisor, he also got give me their brochures and there are more information of their company that we can apply in our assignment report. He also asked me to find out more information in their websites. I also very thankful to him although it is a short interview that we have.
Franchising is a new strategy for promoting mid dimension companies that may otherwise be difficult to fund in a conventional purchase. Franchising in these circumstances allows each of the places of the company to be available as an separate company and to get funding on a item by item base.
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