Introduction To Franchising
Franchising
is growing in popularity. In 2007
(the most recent year statistics are available), nearly 766,000 franchise
outlets were operating in the U.S.
History
The word
“franchise” comes from an old dialect of French and means privilege or freedom.Many of the
most popular franchises, including KFC (1952), McDonald’s (1955), and H&R
Block (1958) started as early as the 1950s.
Franchising Means
Franchising is a form of business organization in which a firm that already has a successful product or service (franchisor) licenses its trademark and method of
doing business to another business or individual (franchisee) in exchange for a
franchise fee and an ongoing royalty payment. Some
franchisors are established firms (like McDonald’s) while others are first-time
enterprises being launched by entrepreneurs.A
system in which semi-independent business owners (franchisees) pay fees and
royalties to a parent company (franchiser) in return for the right to become
identified with its trademark, to sell its products or services, and often to
use its business format and system.
Franchising Relationship
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